Is Your Page Ready for Prime Time? Run It Through This 7-Point Pressure Test First
This checklist isn’t for writing a new page. It’s for catching what’s still wrong with a page that looks “fine” but isn’t working.
You use it late in the process — when things are already designed, already approved, maybe even about to launch.
But someone — maybe you — reads it and thinks: This still doesn’t feel right.
And you don’t need another copy tip. You need a system to test the real problem:
Does the page actually say something the buyer cares about?
Are the claims believable?
Do the CTAs make sense?
Will this hold up in front of someone senior who didn’t sit through all the context?
✅ What This Checklist Helps You Do
Spot trust-breakers hidden in “normal” phrases
Rewrite features as proof, not fluff
Structure the scroll around decisions — not decoration
Replace copy written for internal comfort with copy readers actually need
🔧 Built From
My work on mid-funnel and bottom-funnel solution pages for AI, commerce, and SaaS tools
Internal launch audits for pages going live during campaigns
Lessons from rewriting pages 3 days before launch after a stakeholder finally said: “This doesn’t feel ready”
📌 Who This Is For
Marketers, content strategists, and PMMs writing enterprise-ready content
Pages going into launch, review, or investor/demo cycles
Anyone working on copy that has to hold up to scrutiny — not just vibe-checks
🧠 Inside the Pressure Test
This isn’t about sounding great.
It’s about building pages that stand up to:
Scrutiny
Skim-reading
Stakeholder politics
Sales call objections
And that gut-check moment when someone says, “Wait — what exactly are they offering?”
🔹 1. Positioning Clarity Test
“If you removed the logo, would this still sound like you — or anyone in your category?”
If the answer’s “anyone,” start over.
🔹 2. Feature-Impact Alignment
“Are features framed as outcomes? Or are they just names in a row?”
No one cares if it’s customizable. They care what it saves them from doing manually.
We test every section for: What does this do? Why now? For who?
🔹 3. Proof Weight
“Does the page contain proof that could change a buyer’s mind?”
Not just logos. Not just “loved by users.”
We’re talking believable quotes, hard numbers, visual demos, or framed screenshots that move a hesitant prospect forward.
🔹 4. CTA Readiness
“Is the CTA a reward for reading — or a request to trust?”
Most CTAs skip the buildup. Or worse — they feel like a leap.
The test checks whether your CTA is the natural next step based on the scroll so far.
🔹 5. The Awareness Fit
“Is the tone built for someone who’s solution-aware — or does it feel like an intro course?”
No one at the buying table wants a lecture.
This checklist helps pressure-test your tone for buyer maturity — and makes sure you’re not talking down to your sharpest reader.
📥 Get the Full Pressure Test
This checklist isn’t for writing a new page. It’s for catching what’s still wrong with a page that looks “fine” but isn’t working.
